Triveni Hospital
Triveni is a multispecialty hospital located in an outer suburb of Mumbai. Part of a larger family of hospitals run by the lead doctor, the branding for Triveni reflects its patients, a confluence of 3 rivers in the name and a connection to the other hospitals part of the group. Combining forms of a family with rivers, the identity is direct yet allows for expansion in its brand language. A sub logo created for the hospital’s chemist sits well next to the primary logo at the hospital’s entry. The rings are the main fluid element of the brand’s visual language, connecting environment graphics within the hospital and its print collateral back to the logo. Use of the colours ties in the 3 river’s confluence as well as the other hospitals of the group. The typography is friendly yet sturdy, reflecting the hospital’s values of compassion, innovation and trust.