Aadya Clinic
Dr. Tamanna Singhai's practice as an obstetrician and gynecologist takes a new step through her setup in the form of Aadya Clinic. Given the field of her specialty, prospective and existing patients, and Dr. Tamanna's personality, the logotype brings in clean, rounded typography, with the icon of a mother and child nestled within the counter of 'a' to symbolise care and womb. The colours were refreshed from a previous logo, adding more vibrancy and youthful energy to the new design. Additional branding element includes rings of varying sizes for application across print and space. The space was under construction for the duration of the branding project, which gave me an opportunity to work with the architect and designer team, Design Aspect to bring in the Clinic's brand within the signage and reception area of the clinic. The long-form of the Primary Logo inspired the door signages within the space, with the text running vertically along the side of the doors instead of standard plaques or boards.